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Others will offer their services for free in exchange for some form of promotion.
When most A-list celebrities start dating, they tend to avoid publicly broadcasting their relationship milestones if they can help it, citing a desire for privacy (see: Mandy Moore and Taylor Goldsmith, who kept their relationship a secret before posting their wedding photos on Instagram; or Justin Bieber and Hailey Baldwin, who quietly tied the knot after a few months of slowly morphing into a singular, sentient pair of sweatpants).
Many celebrities have brands sponsor various parts of their wedding, if not the entire ceremony, said Meghan Ely, owner of OFD Consulting, a wedding publicity firm in Richmond, Virginia.
Publicists on both sides of the equation “treat it like a business transaction,” Ely said. They’re very clear about what they’re looking for.” Some brands will go out of their way to pay celebrities for this service: Kim Kardashian, for instance, famously made more than million off her 88-day marriage to Kris Humphries, netting ,000 alone for holding her bachelorette party at the nightclub Tao Las Vegas.
This has given rise to speculation that Chopra and Jonas were using their wedding as a self-branding or financial opportunity, as well as rumors that their romance was staged for publicity reasons.
It is true that in the months leading up to their engagement, Chopra and Jonas seemingly went out of their way to showcase a few select brands on social media. First, it was came and put a stamp on it that it has to be Tiffany! In November, Chopra also gave an exclusive interview to People documenting the items on her Amazon-sponsored registry, including a dog bed and Jonathan Adler throw pillows.