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There are broad-based dating sites, the most popular of which is match.com, which called itself the “leading” online dating site and according to statisticbrain.com, Match has over 23 million members.e Harmony, another popular online dating site, has over 16 million members and markets itself as the “#1 trusted dating site for like-minded singles.” Specialized dating sites exist that focus on bringing people together with specific interested and preferences.The same Pew study found that 53% said that online dating allows people to find a better match for themselves because they can get to know a lot more people. It's best if you spend a little time day using whatever online dating site you choose (and I recommend trying a few since they all have a different appeal) to look at your matches and communicate with potential dates.It won't take more than an hour a day after you set up your account and profile.Most Americans know a couple who first met through an online dating site.

By the way, the company that owns match.com, IAC Interactive, owns a majority stake in Tinder.

There are dozens of online dating services available.

Each one has a slightly different marketing approach designed to appeal to various segments of the dating population.

One of the biggest challenges with online dating (or online communications of any kind) is safety and security.

The online dating services all monitor suspicious activity and will delete a user's account if it is compromised or if it is being used for fraud or harm, however, they can't catch everyone, and it's important to be safe when using online dating.

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